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Pitch your mom first

Pitch your mom first. I don’t care what the idea is or what the category is, or how technical your solutions – if you can’t explain your vision to your mom – you can’t pitch it.

This hesitation for founders to shy away from they are the ‘next ____’ eg. Schoolio aims to become the Amazon of homeschooling. You instantly have an idea of what I am looking to do in the next two years. Regardless of how innovative your startup is, if you can compare it to another provider, a brand everyone is familiar with, you close the gap on understanding your idea faster.

Pitch your mom. Find a comparable. Good luck!

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