I sold my digital and marketing agency (BlueBand Digital) in the early part 2017 and spent the year looking for new inspirations. 

In 2018, I was asked to help Ryerson University launch a science based incubator, Science Discovery Zone. This experience opened me up to hundreds of international and local startups across fintech, technology, healthcare and more. 

Across all the startups and clients I worked with, I found one challenge was a consistent hurdle for all of them: Sales and Customer acquisition. 

Bala Group Inc. launched in January 2018 to help entrepreneurs with this challenge. I realized that along with CEO coaching, the startups needed help in building an effective sales strategy that could generate and drive revenue.

We have developed our services and tools with ONE PURPOSE in mind: to help our clients win customers and generate predicable, recurring revenue.