01 Apr 5 steps to creating a digital marketing strategy to start a business!
1: Understand your audience:
You cannot sell your product or service if you don’t know who you are selling to – it makes sense when you read it, right? Many of you get it wrong, and with 7 BILLION+ humans (customers online), you need to be very clear on how your audience is and why they will buy from you.
2: Take advantage of search engine optimization
SEO or Search Engine Optimization is key! Do not take the impact of being ‘found’ lightly. Every day, your customers are online and search for answers to their questions, and SEO is how you can show up for them! Learning the art of bringing traffic to your product/service is the key to revenue and growth.
Take this free course from Google – https://learndigital.withgoogle.com/digitalgarage-au/course/seo-fundamentals
3: Engage on social media
Second to SEARCH, we spend more time on Social Media – and as the name implies, you have to design a social media engagement strategy for your brand. You can’t start and post without a plan or vision. Too often, businesses begin fast on tools like Canva and Hootsuite and forget to think and plan a strategy in building social currency.
Trying to succeed on every channel may be too much to handle.
These tools can help you plan and execute your social media marketing strategy:
- Buzzsumo — It’s where you can find influencers in particular niches, track competitors and research trending topics and keywords.
- Missinglettr — Want to focus on producing blog content to attract customers? Missinglettr automates a chunk of your digital marketing strategy by scraping your blog posts and using them to create months’ worth of social media posts.
- Hootsuite — This service is great if you’re tired of hopping between all of your social media accounts. Hootsuite instead lets you see and manage multiple social media accounts on one easy-to-navigate dashboard.
4: Create content for each stage of your buyer’s journey
In addition to point #3, spend some time mapping out your customer’s buying journey. If you are not clear on what that is, watch this video > https://www.youtube.com/watch?v=lBWz-GtziVw
Customers need different content depending on where they are in your journey map. E.g. Someone who has no idea who you are is most likely looking to build trust and credibility, and someone ready to buy might be exploring features or pricing. Planning out the content to match the audience journey will help get the customer close to purchasing.
5: video, video, video
Enough said! We live in a video world, so you have to make videos. If you are camera-shy, you can still use animated videos and other formats that don’t put your face into the spotlight.